Privacy policy
Last updated: September 10, 2025
Smrtiplx operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated shopping experience. The Services are powered by Shopify, which enables us to deliver these Services.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include data that has been anonymized or de-identified.
Depending on how you interact with the Services and where you live, we may collect or process the following categories of personal information:
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Contact details: name, billing and shipping address, phone number, and email address.
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Financial information: payment card details, financial account numbers, transaction records, and related payment information.
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Account information: username, password, security questions, and preferences.
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Transaction information: items viewed, added to cart, purchased, returned, or exchanged.
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Communications: details you include when contacting customer support or communicating with us.
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Device information: browser type, device identifiers, IP address, and network connection data.
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Usage information: how and when you use or navigate the Services.
2. Sources of Personal Information
We collect personal information from the following sources:
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Directly from you: when you create an account, make a purchase, or communicate with us.
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Automatically: through cookies, device data, and similar technologies when you use the Services.
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From service providers: when they collect or process information on our behalf.
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From partners or third parties: such as marketing and advertising platforms.
3. How We Use Personal Information
We use your personal information for the following purposes:
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To provide, operate, and improve the Services: including order processing, payment handling, account management, shipping, returns, and personalized recommendations.
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Marketing and advertising: to send promotional materials and display relevant advertisements based on your activity.
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Security and fraud prevention: to verify identities, detect and prevent fraudulent or unauthorized activity, and secure the Services.
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Customer communication: to respond to inquiries, provide support, and maintain our relationship with you.
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Legal compliance: to comply with applicable laws, respond to lawful requests, and enforce our terms and policies.
4. How We Disclose Personal Information
We may disclose personal information in the following cases:
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To Shopify, vendors, and service providers who perform functions such as payment processing, shipping, or data management.
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To business or marketing partners that assist in delivering advertising and promotional content.
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When you consent or direct us to share your information, such as through integrations or social media.
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To affiliates or within our corporate group for operational purposes.
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In connection with business transactions, legal obligations, or enforcement of rights.
5. Relationship with Shopify
Our Services are hosted by Shopify, which processes personal information to provide and improve the Services.
Your data may be transferred to and stored by Shopify or its partners in other countries. Shopify may use aggregated data from merchant stores (including ours) to improve its services.
For more details on how Shopify processes personal information and your available rights, please visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
6. Third-Party Websites
The Services may contain links to third-party websites or platforms.
We are not responsible for the privacy or security practices of those third parties. You should review their privacy policies before submitting any information to them.
Our inclusion of such links does not imply endorsement of their content or practices.
7. Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction.
If you believe a child has provided personal information to us, please contact us to request deletion.
We do not knowingly “sell” or “share” personal data of individuals under 16 years of age.
8. Security and Retention
While we use reasonable security measures, no system is completely secure.
Please avoid sending sensitive data through unencrypted channels.
We retain personal information only as long as necessary to provide the Services, fulfill legal obligations, resolve disputes, and enforce agreements.
9. Your Rights and Choices
Depending on your location, you may have the following rights:
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Access / Know: request details of personal information we hold about you.
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Delete: request deletion of your personal information.
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Correct: request correction of inaccurate data.
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Portability: request a copy or transfer of your personal information.
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Opt-out of sale or targeted advertising: exercise your right not to have personal information shared for targeted ads.
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Manage communication preferences: opt out of promotional emails using the “unsubscribe” option.
Residents of the UK or EEA may also have the right to:
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Object to or restrict processing for certain purposes.
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Withdraw consent where processing is based on consent.
We may verify your identity before processing requests.
Authorized agents may act on your behalf with appropriate documentation.
For more information about data processed by Shopify, visit Shopify Privacy Center.
10. Complaints
If you have concerns about how we process your information, please contact us.
Depending on your location, you may also have the right to file a complaint with your local data protection authority.
11. International Transfers
We may transfer, store, and process your personal information outside your country of residence.
When doing so, we rely on lawful transfer mechanisms, such as Standard Contractual Clauses or equivalent frameworks ensuring adequate protection.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in practices or for legal or regulatory reasons.
Updates will be posted on this website with the revised “Last updated” date.
13. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Smrtiplx
📍 253–261 Hennessy Road, Room 1801, Easey Comm. Building, Wan Chai, HK
📧 support@smrtiplx.com